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I’m Ritabarata, a content creator and performance marketer obsessed with helping D2C brands grow. I create practical, experience-backed content around performance marketing, digital strategy, and everything that actually moves the needle for modern D2C businesses.

I currently work as a Team Lead at a performance marketing agency, managing a 10-member team and driving growth for 24+ active clients. After working with dozens of brands and handling high-pressure ad accounts, I break down the real lessons, mistakes, and strategies that help businesses scale revenue the right way.

If you’re a D2C founder, media buyer, or marketer trying to grow faster with smarter execution—not random hacks—you’ll feel at home here. Let’s build, learn, and scale together.