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All Pain No Gain (formerly No Milk No Mercy) is a series of YouTube videos dedicated to chilli challenges in Northern Ireland, where we push heat tolerance to the absolute limit. From tackling extreme hot sauces and brutal peppers to wild food stunts and endurance challenges, every episode tests how far we can really go when the spice kicks in.

Expect laughs, sweat, maybe a few tears, and absolutely no shortcuts—just raw reactions, real pain, and a lot of fire. If you love Hot Ones–style intensity and want to see how far Northern Irish grit can carry us, this is the channel for you.