TuneURL
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Audio has one direction from the host to the listener. TuneURLtechology enables clickable audio-hyperlinks that allow people to engage with audio content and measure that user interaction. This technology can be used in any audio content, blogs, AM/FM radio, video, speakers at conferences, etc. Audio hyperlinks are the same as hyperlinks you use on your website but then in audio content. The TuneURL technology allows a listener to: ■ Swipe on a website they hear and the app will open up the website ■ Automatically call the advertiser’s phone number ■ Respond to a poll ■ Save a website (provides option to save for consumption at a later time/date) ■ Directly respond by text message or email
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